If your young kids happen to be fans of Tyler, the Creator, you might want to steer them away from the music video for "Sugar On My Tongue." The California-born star dropped it just moments ago, and it is nothing short of a wild ride. It opens on a seemingly harmless note, with Tyler flirting with a gorgeous woman sitting across from him in a stark white-tiled room.
Things take a turn when the DON’T TAP THE GLASS artist raps, “Invite me if you come, come, come (Come, come, come) / It’s all I want to eat, eat, eat.” The woman begins to respond to his energy, and soon we meet her parents as Tyler adds, “Tell your mama (Tell ’em what?) / Tell your daddy (Tell ’em what?).”
The chorus kicks in and sets off a full-on dance party, a recurring theme across this latest project. But when the second verse starts, the tone shifts to something far more risqué. Tyler’s submissive persona on the track is brought to life visually as he appears in a black latex suit with a mask covering his eyes and nose.
The same woman he is so taken with is dressed in a similar outfit and leads him on a leash, pulling him toward her. The provocative style is matched by her parents and even the background dancers from earlier in the video.
However, the final scenes of "Sugar On My Tongue" push the sexual energy even further. Tyler and the woman are now completely nude. Overcome with desire, Tyler cuts off his tongue, which drops to the floor. She waters it with a small watering can until it grows to an enormous size.
The moment takes an even stranger twist when she climbs onto it and rides it like a bull while still unclothed. To give viewers a breather, the screen fades to black for the final 10 seconds. It is easily one of his most eccentric and sexually charged visuals yet, one that is bound to spark conversation.
Since its release on July 21, "Sugar On My Tongue" has been a standout favorite among fans of DON’T TAP THE GLASS. The track has racked up more than 42 million streams, currently sits at number 70 on the Hot 100, and previously reached a peak position of number 41.
