Phoebe Bridgers has been forced to retire the name of her record label after becoming involved in a trademark dispute.
The "Garden Song" singer launched Saddest Factory Records in 2020 as an imprint of Dead Oceans, the label behind her own releases.
Now, six years later, the label name is being discontinued. Future releases from artists signed to the imprint will be issued through Dead Oceans instead. The only remaining visual connection to Saddest Factory Records will be its logo, which features a simple illustration of a skeleton hand holding a human hand.
In a statement shared on Instagram, the label explained the change. "Due to a trademark dispute around the label’s name, moving forward all SFR releases will come out via Dead Oceans, with our logo sitting alongside the Dead Oceans logo to signify our involvement. Please follow @DeadOceans for updates and news about our community of artists."
True to its name, the label has built a roster of emotionally resonant artists, including Charlie Hickey, Claud, Katie Gavin, Muna and Sloppy Jane.
The label's title was originally intended as a wordplay on "satisfactory," a term commonly found in recording contracts.
When announcing the label during the COVID-19 pandemic, Bridgers spoke to Billboard about the excitement of discovering new music during a period when people were spending more time at home.
“One of my favourite things about this time is that everybody is listening to records faster, making tons of playlists and doing dance parties in their houses,” she said.
Bridgers also revealed that her approach to signing artists is remarkably straightforward. Rather than following a strict business strategy, she looks for musicians whose talent inspires envy.
“If I like it and I listen to it for pleasure, then other people will like it and listen to it for pleasure,” she explained.
“I don’t think I have any ethos other than, ‘Am I jealous?'”